A firm built on the ground, not from a spreadsheet
Spitfire began with a simple observation: most companies fail in Southeast Asia not because the market is wrong, but because the entry is. Rules are misread, partners are unvetted, and the first year is spent fixing avoidable mistakes. We built a firm to remove that failure mode — on the ground in Kuala Lumpur, Penang, Bangkok, Vientiane, Shenzhen, Chengdu, and Hong Kong, using that knowledge to get you established quickly, legally, and in a shape that lasts well past launch.
What we hold to
Evidence over instinct
Every recommendation rests on local data and field checks, not assumption. We validate before we advise, not after. Instinct can point the way, but only evidence gets you there.
Local before global
Decisions are made by people who live in the market, not from a head office abroad. They know the terrain because they walk it every day to get the work done right.
Plain-spoken advice
We tell you what a market requires and, just as often, what it does not. That honesty costs us the easy sale, but it's what keeps clients coming back.
The three markets we know best
The people you will work with
Let's talk about your market
Whether you are exploring or ready to commit, a conversation costs nothing and usually saves months.